Who we are:

FIrstray is a distribution and general trading company. Established in 2015 in Erbil, Iraq. It started with 10 employees and 5 distribution centre in Iraq and now over 300 employee work under its leadership and it has more than 26 distribution centre in Iraq’s governorates. When consumers reach for everyday products, there’s a good chance the brand they pick is one of ours. Over the last 4 years firstray obtained 4 exclusive distribution contracts ranging from local manufacturers to international manufacturers.
Established by its owner MR. Bassam Dhari Alhadithi an Iraqi experienced businessman who has over 20 years of experience in commerce and trading in Iraq, Syria, Jordan and Egypt.

Our products

Who we are:

FIrstray is a distribution and general trading company. Established in 2015 in Erbil, Iraq. It started with 10 employees and 5 distribution centre in Iraq and now over 300 employee work under its leadership and it has more than 26 distribution centre in Iraq’s governorates. When consumers reach for everyday products, there’s a good chance the brand they pick is one of ours. Over the last 4 years firstray obtained 4 exclusive distribution contracts ranging from local manufacturers to international manufacturers.

Established by its owner MR. Bassam Dhari Alhadithi an Iraqi experienced businessman who has over 20 years of experience in commerce and trading in Iraq, Syria, Jordan and Egypt.

Millions of people, thousands of shops are buying and selling the products which we distribute 

on any given day.

When consumers reach for everyday products, there’s a good chance the brand they pick is one of ours.

Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping fulfil our purpose as a business – making sustainable living commonplace.

Consumer research and innovation are key to our progress, and we invest a lot every year in research and development.

grow but we recognise that growth at the expense of people is unacceptable and commercially unsustainable and that’s why the company cares about its employees and customers well being and health.

Sustainable growth is the only acceptable model for our business.

Working with others to build a brighter future.

We know that our products must be sustainable at every stage in their life-cycle, not just in the factories.

That means working with others, including our partners, suppliers, consumers, governments, NGOs and other businesses to help create the major changes that are needed to address the biggest challenges.

Business facts & figures:

500 million USD is the capital of our partners’ business

47% of our business is in emerging markets

More than 300 people work for Firstray

26% of our employees are women

By 2017 our growth level reached 45%

FIrstray is a distribution and general trading company. Established in 2015 in Erbil, Iraq. It started with 10 employees and 5 distribution centre in Iraq and now over 300 employee work under its leadership and it has more than 26 distribution centre i Iraq’s governorates. When consumers reach for everyday products, there’s a good chance the brand they pick is one of ours. Over the last 4 years firstray obtained 4 exclusive distribution contracts ranging from local manufacturers to international manufacturers.

Established by its owner MR. Bassam Dhari Alhadithi an Iraqi experienced businessman who has over 20 years of experience in commerce and trading in Iraq, Syria, and Egypt.

Our Team:

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Karwanchi Group

Juice, beverages and mineral water 

11 production lines

101 Item

150 000 000 USD capital

One of the leading local brands in Iraq

Partnership since 2015

Zalloum Company

Food Industry

8 production lines

66 Item

300 000 000 USD capital

Partnership since 2015

Mr. Bassam Dhari

General Manager and Owner

bassamdharialhadithi@firstray.co

A proven leader with 15 years of experience across the trading business’ in many industries, his work experience and management is driving the business towards a sustainable growth in the market and leading the company’s management team towards success not just nationally but internationally as well.

Worked with Coca Cola as a distributor in Iraq since 2009, owns Ard Elnakhil company for livestock investment established in 2008 in Jordan. In 2016 he established Almataa company, a sister company of firstray for food and beverages trading.

Dr. Ahmed Haridy

Executive Director

dr.ahmedharidy@firstray.co

Has a PHD in Business Administration and he is one of the main key elements of Firstray and one

of its pillars. He worked in the sales management in Best Cheese and Nestle for over 15 years. With an international work experience in leading FMCG, manufacturing and distribution companies in the middle east, he keeps on guiding the teams with right planning in the business. Influencing the future of the company as well as business partners to more development.

Mr. Mazen Hamed

Finance Manager

Mazen.hamed@firstray.co

As young as he is, he is one of the earliest employees who joined the company’s management team.

Loyalty to the business is his priority.

“Big operations need good planning,

budgeting is the main key for good planning.

we can do this; this is my slogan”

​

Mrs. Doha Salah

Marketing Manager

Doha.mahmoud@firstray.co

An Egyptian expat who has a Master degree in Applied Sciences and Arts, she worked in TV channels, advertising and marketing companies and FMCG for over 7 years.

“You need to sell in order to market the product and you need to market the product in order to sell, its the endless argument”.

Mr. Wameedh Adel

Information Technology Manager

Wameedh@firstray.co

Worked for more than 15 years in different international entities and companies in information

technology and administration domains in Iraq. “Working In First Ray from the beginning make me feel that I am watching my own child growing”.

Mr. Nadeem Shauqui

National Sales Manager (A Brand Products)

nadeemshauqui@firstray.co

Studying architecture and having passion for French language is the background of Eng. Nadeem before he dived in the sales field.

“Building trustful business relationships can make the impossible possible, believe in yourself to succeed”.

Mr. Raed Maghdid

National Sales Manager (B Brand Products)

raedmaghdid@firstray.co

 Punctuality and hard work is his way in life. He worked hard in the sales team of the manufacturer for over 10 years before joining the sales management of Firstray.

“My ambition has no limits; I can make it here”.

Mr. Omar Mayoof

National Sales Manager (Energy Drink Line)

Omar.mayoof@gmail.com

Worked in international beverages companies in Iraq for over 10 years and escalated the sales positions till he reached the management level.

“Thinking outside of the box is always a turnover in any business”.

Mr. Mohamed Mostafa Kamel

National Sales and Marketing Manager (Food and Beverages)

Mohamed.sm@almataa.com

For more than 20 years he is working in the sales field in FMCG companies in Egypt, KSA and Iraq.  Very passioned about reaching his target.

“Team work spirit is the key to success”.

Mr. Omar Mahmoud

Kurdistan Area Sales Manager (A Brand Products)

Omar.mahmoud@firstray.co

Experienced in FMCG, worked in the sales field for more than 15 years in Egypt and 5 years in Iraq till he reached the management level. Offers all the necessary help to his team to lead them to success.

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Legal Name:  FirstRay Limited Company

Company Address: Kore Tower, Koya Rd, Erbil, Iraq.

Industry: General trading, marketing 

& distribution (FMCG) products

Shareholders: Private, held by Al Haj- Dhari Family

Mob. No. 00964 770 594 4685

           No. 00964 780 000 3024

Email:   info@firstray.co

Website: www.firstray.co

Mob. No. 00964 770 594 4685

           No. 00964 780 000 3024

Email:   info@firstray.co

Website: www.firstray.co